OREO: AN ICON ENTERS ECOMM
2021
COMMERCE EXPERIENCE DESIGN
RECOGNITION
Webby Winner - Websites and Mobile Sites Food & Drink
Webby Winner - Websites and Mobile Sites Best Practices
Webby People’s Voice Winner - Websites and Mobile Sites Food & Drink
Webby People’s Voice Winner - Websites and Mobile Sites Best Practices
w3 Awards - Gold, Food + Beverage and Website Features
OREO had a digital presence, but nowhere to shop. The brief was to unite brand and commerce into a single experience — and anchor it with something unexpected. The custom cookie builder became the cultural moment, turning a simple purchase into something joyful and shareable. The result drove record traffic to OREO.com and earned widespread press, proof that the right experience can make even the world's most beloved cookie feel entirely new.
OREO’S FIRST ECOMM SITE
A place where customers could discover new products, stock up on classics, and get first access to exclusive drops. For a brand as iconic as OREO, the online experience needed to feel just as exciting as the cookie itself, reimagining what it means to shop one of the world's most beloved brands.
DESIGN YOUR OREO
The custom OREO builder was the star of the experience, a tool designed to create buzz, drive repeat visits. Customers could choose their own crème colors, add sprinkles or fudge, and top their cookies with photos or personal messages. When the experience feels this easy and this fun, the ideas start flowing, like commemorating a little league victory or putting a grandchild's photo on a tin and sending it to grandparents across the country.
