POPSOCKETS: DESIGN
WITH PURPOSE

2021
COMMERCE EXPERIENCE DESIGN

RECOGNITION

DotComm Awards, Platinum — B2C Website

PopSockets needed a site that balanced education with inspiration—introducing customers to a broader ecosystem of products beyond the brand’s iconic grip, while highlighting its commitment to sustainability and giving back. The result is a clean, confident shopping experience that expands perception of the brand and helps customers easily discover the products best suited to their needs.

Even though Popsockets is super recognizable, navigating their product catalog wasn’t always the easiest. It wasn’t clear how to find the right product—or why certain ones might be a better fit for different lifestyles.

To fix that, we ran collaborative workshops and interviewed stakeholders to get a full picture of what needed to change. From there, we built a streamlined navigation system and mapped out a content strategy focused on what really matters to their customers.