Tradition in Luxury, Redefined

Client: Frette
Industry: Luxury home goods
Year: 2020

Creative Direction
Visual Identity
Website Design

dotCOMM Awards – Platinum

Frette’s nearly 165‑year legacy of Italian luxury — from dressing the beds of European royalty to adorning St. Peter’s Basilica and the Orient Express — deserved a digital presence that echoed its heritage and lifestyle appeal. I redesigned the site to feel visually exquisite and aspirational, while making it intuitive and easy for the team to update and maintain across their full range of luxury products.

Curated hotel stories and designer dialogues that showcase how the brand is experienced in the world’s finest hotels and in the homes of world-class interior designers. This content brings the heritage and luxury of Frette to life, connecting products to real-world experiences.