FRETTE: ELEVATING A LEGACY BRAND ONLINE
2020
COMMERCE EXPERIENCE DESIGN
RECOGNITION
dotCOMM Awards – Platinum
Frette has dressed the beds of European royalty, adorned St. Peter's Basilica, and outfitted the Orient Express. With nearly 165 years of Italian luxury behind them, the brief was to create a digital presence worthy of that legacy. The site needed to feel visually exquisite and aspirational while making it easy for customers to discover that Frette is far more than sheets. We wove in hotel partnerships and interior design interviews to draw visitors deeper into the world of Frette, turning a shopping experience into an invitation to live beautifully. The result is a site as refined as the brand itself.
Curated hotel stories and designer dialogues that showcase how the brand is experienced in the world’s finest hotels and in the homes of world-class interior designers. This content brings the heritage and luxury of Frette to life, connecting products to real-world experiences.
