Ocean Spray: Tastefully Bold

Ocean Spray (Pitch)
2023

Creative Direction
Concept
Design

Ocean Spray approached us in search of a digital partner to help bring their refreshed brand identity to life online. With a newly defined tone of voice and visual language outlined in an in-progress brand document, they needed a strategic and creative vision to translate these elements into an engaging website experience.

Our concept for the new OceanSpray.com centered around creating meaningful moments for consumers—whether they’re discovering innovative products, entering fun brand activations, or exploring irresistible new recipes. Every interaction was designed to embody the vibrant, spirited essence of the Ocean Spray brand.

The result? A dynamic, brand-forward website designed to delight both loyal fans and new visitors—keeping them coming back to see what’s next.