PROFILE

Jennifer Higgins is Creative Director at BORN, where she leads design across brand and digital experiences. Over the course of a twenty-year career spanning global branding and digital agencies, she has developed a multidisciplinary practice shaped by work in hospitality, fashion, food and beverage, technology, and education.

Beginning her career in design studios focused on visual identity systems, editorial, and print, her work has evolved alongside the digital landscape while maintaining a strong foundation in brand storytelling and craft. This portfolio reflects both her leadership at BORN and earlier agency work rooted in brand, visual design, and print.

Her work has been recognized by the Webby Awards, w3 Awards, and PRINT Magazine, among others. Selected clients include Timberland, OREO, PepsiCo, Nestlé, and Frette.

Drawn to clarity, restraint, and systems that feel intuitive, she approaches design with the belief that even the most functional experiences should be beautiful.