Modern Medicine, Reimagined

Client: MD Squared
Industry: Concierge Medicine
Year: 2022
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Creative Direction
Visual Identity
Website Design

w3 Awards Recognition:

Gold – Website Redesign
Gold – Best Use of Video or Motion Graphics
Silver – Health Care Services
Silver – Best Art Direction
Silver – Best Copywriting
Silver – Best Home Page
Silver – Best Visual Appeal – Aesthetics

MD Squared (MD²) was founded in 1996. Since then, the concierge medicine space had become crowded, creating a need for MD² to assert itself as the defining voice for what it calls “medicine in the ideal.”

MD² gave a simple, yet transformative mandate: create a digital experience that transcends the traditional conventions of a healthcare organization.

View my interview with w3 Awards

Modern Medicine, Reimagined

MD Squared (MD²) was founded in 1996. Since then, the concierge medicine space had become crowded, creating a need for MD² to assert itself as the defining voice for what it calls “medicine in the ideal.”

MD² gave a simple, yet transformative mandate: create a digital experience that transcends the traditional conventions of a healthcare organization.

A custom experience that visually unfolds with just a few pages to convey the MD² narrative.

Even utilitarian content, such as location detail pages, was given thoughtful design and content consideration.