OREO E-comm Experience

Client: Mondelēz International
Industry: Snack Food & Packaged Goods
Year: 2021

Creative Direction

Recognition:

Webby Winner - Websites and Mobile Sites Food & Drink
Webby Winner - Websites and Mobile Sites Best Practices
Webby People’s Voice Winner - Websites and Mobile Sites Food & Drink
Webby People’s Voice Winner - Websites and Mobile Sites Best Practices

w3 Awards: Gold, Food + Beverage and Website Features

We designed OREO's first e-commerce experience, and to draw shoppers in, we built a custom cookie personalization tool that made ordering as fun as eating them.

A place where customers could discover new products, stock up on classics, and get first access to exclusive drops. For a brand as iconic as OREO, the online experience needed to feel just as exciting as the cookie itself, reimagining what it means to shop one of the world's most beloved brands.

The custom OREO builder was the star of the experience, a tool designed to create buzz, drive repeat visits. Customers could choose their own crème colors, add sprinkles or fudge, and top their cookies with photos or personal messages. When the experience feels this easy and this fun, the ideas start flowing, like commemorating a little league victory or putting a grandchild's photo on a tin and sending it to grandparents across the country.

Selected Works