Catbird
Client: Catbird
Industry: Fine Jewelry & Fashion
Year: 2022
Creative Direction
Visual Identity
Website Design
I led the design of Catbird’s digital experience, translating the intimacy and discovery of their stores into a digital space. The site brings together in-house jewelry, curated designers, and collaborations in a way that feels layered and familiar.
An abecedarium on the site invites users to explore whimsical words—like ‘fairy,’ ‘cake,’ and ‘dusty records’—each revealing a piece of jewelry to discover. It turns browsing into a playful journey, letting fans uncover Catbird’s collectible treasures in unexpected, delightful ways.
‘World of Catbird’ offers a behind-the-scenes look at the brand’s distinctive universe
